2bMe

Project: Taylor Design commissioned me to illustrate and create the hand-drawn display typeface for 2bMe.org, a website to compliment the Look Good...Feel Better for Teens’® hospital-based program. The purpose of the animated and interactive site was to help teens with cancer deal with the non-medical issues associated with treatment, including topics from hair tips and skincare to friends and fitness. It included fashion slide shows, how-to demos, and interactive style finder quizzes.

Design Firm: Taylor Design
Client: The Personal Care Products Council (formerly the CTFA)
Awards and Recognition: Communication Arts Interactive Design Annual, Print Interactive Digital Design Annual, eDesign Magazine Digital Design Award, Boston Ad Club’s Hatch Award + How Magazine

…a site that adroitly appeals to young people through the use of whimsical illustrated characters who model different headwear, show how to apply make-up, and important health information…”
—Print Magazine Interactive Digital Design Issue

“The visual design and navigation of this animated presentation are heavily tied to the vibrant illustrations of artist Roxanna Baer. They provide the perfect backdrop to the original, thoughtful content (which includes fashion, feeling good and fitting-in) that achieves the primary goal of making teens feel socially comfortable despite their difficult circumstances...”
—Communication Arts Interactive Design Issue“

“...Enter New York City illustrator Roxanna Baer, who employs a flat, fun graphic style that translates well online. “I focused on creating vibrant, playful and hip illustrations teens could relate to,” she says…”
—How Design Magazine